Free Webinar for Start-Ups Focuses on Consumer Engagement
Innovations in gene editing are accelerating at break-neck speed, addressing the world’s greatest challenges in food production and human health. However, without the public’s trust, the full potential may never be realized. A webinar from The Center for Food Integrity (CFI) will address research-based approaches to effectively engage in the conversation.
“While companies are understandably focused on research, development and commercialization, skepticism is brewing,” said Arnot. “Consumers simply want permission to believe that you’re doing what’s right – that your values are aligned.”
Specifically, the webinar will cover the erosion of consumer trust, consumer attitudes about gene editing, how consumers adopt new technology, why trust matters and five approaches to impactful engagement.
To register, visit foodintegrity.org. The Center for Food Integrity is a not-for-profit organization whose mission is to help the food system earn consumer trust.