Homemade Holiday Campaign Brings Resurgence of Crafting, Recipes and Handcrafted Gifts
Vermont Creamery, makers of consciously crafted dairy, announced the official opening of the Homemade Holiday Season, today unveiling plans to spread cheese and cheer early with inspired homemade recipe, craft and gifting ideas to spark joy and spread love when it’s needed most.
This year, Americans can rediscover the most meaningful moments of the season by putting the holiday hustle of parties and piles of presents aside, staying home, and leaning into the spirit of making and giving from the heart.
An Early Start to the Season
This season of holiday making is starting now, and Americans are ready. According to Pinterest, the online mecca for DIY enthusiasts and home cooks, consumers are hungry for an early start to a cozy Homemade Holiday Season. Interest in holiday recipe inspiration, décor, and gifts spiked earlier than ever according to data released by Pinterest in April, showing a +77% increase over April search volumes from the previous year. 1
While pre-pandemic, it was generally acceptable to see the first emergence of twinkling lights and paper snowflakes in windows in the two weeks leading up to Thanksgiving, this year we anticipate accelerated acceptance of early holiday decorating, baking, and crafting into October.
Searches for “Hosting Thanksgiving for the first time,” were up 20% over last year.2 With holiday travel unlikely for most this year, Vermont Creamery will deck the halls with elevated, yet approachable recipes sure to light a fire inside the hearts and minds of first-time holiday hosts.
Fueling the Homemade Holidays with Cheese, Butter, and Inspiration
So, at Vermont Creamery, we want to give the people what they want – a festive holiday season that puts the home in homemade. From now until the New Year, Vermont Creamery will be counting down to the end of 2020 with a curated selection of festive holiday favorite recipes, gift giving guides, fun and easy crafts, and the best cheeseboard and cocktail inspiration for you and yours.
Further, Vermont Creamery has tasked their expert team of cooking and baking influencers to deliver a beautifully curated collection of uniquely delicious dishes to delight and inspire its broad social audiences across all platforms. Follow along on Instagram @vermontcreamery.
Vermont Creamery has also joined forces with Sweet Paul Magazineto develop a collection of warm and whimsical crafts that can be tackled with kids, gifted to loved ones or simply enjoyed at home.
Remember, every time a pie crust is rolled out, a sugar cookie is iced, or a loaf of bread is baked, a stick of Vermont Creamery cultured butter gets its wings. To unlock the secret to a cozy and comforting Homemade Holiday season, head over to vermontcreamery.com.
About Vermont Creamery
Consciously crafted in Vermont’s green mountains, Vermont Creamery’s line of fresh and aged goat cheeses, cultured butter, and crème fraîche have won hundreds of national and international awards. In their 33rd year of business, Vermont Creamery supports a network of more than 17 family farms, promoting sustainable agriculture in the region. B Corp Certified in 2014, Vermont Creamery has been ranked one of “The Best Places to Work in Vermont,” by Vermont Business Magazine. Vermont Creamery is an independently operated subsidiary of Minnesota-based Land ‘O Lakes, Inc., one of America’s premier agribusiness and food companies. For more information, visit www.vermontcreamery.com.
1 Source: 1. Pinterest Internal Data, US, March-June 2020;
2 Pinterest Internal Data, US, June 2019 vs. June 2020;