Virtus Nutrition launches ‘Dairy. It’s Essential.’

Virtus Nutrition

Campaign to Support Dairy Farmers and Donate Milk Through Feeding America

Support Dairy Farmers and Help Provide Milk to Those in Need During June Dairy Month

Virtus Nutrition®, a California based dairy feed ingredient company, specializing in fatty acid nutrition, is excited to announce the launch of their ‘Dairy. It’s Essential.’ fundraising campaign for June Dairy Month. This online fundraiser was created to show support of America’s Dairy Farmers while raising funds to help provide milk to those in need.

“This pandemic has certainly highlighted just how essential dairy products are to consumers,” said Renee Smith, Director of Marketing for Virtus Nutrition. “We hope this campaign brings a smile to dairy producers and consumers alike, along with support for a great cause with Feeding America®.”

The ‘Dairy. It’s Essential.’campaign hosts an online store where custom designed t- shirts and face masks can be purchased that are designed with ‘Cheese. It’s Essential.’ or ‘Ice Cream. It’s Essential.’ 100% of all profits will be donated to Feeding America at the end of June Dairy Month and will be distributed to food banks across America as a part of The Great American Milk Drive.

“As the nation’s largest domestic hunger relief organization, Feeding America serves people struggling with hunger in every county in the United States and Puerto Rico,” Kelli Walker, Director, Corporate Partnerships, Feeding America. “Our long and collaborative history with the dairy industry has resulted in increasing access to dairy’s nutrients for the people who need it the most: families fighting hunger.”

Dairy farms are essential, providing wholesome and nutritious products to help us to feed our families well. These ‘Dairy. It’s Essential.’ t-shirts and masks are a way to share your love of cheese and ice cream and to show your appreciation for the work dairy farmers do every day. Visit the store here to shop and show your support!



About Virtus Nutrition 

As the industry leader in fatty acid nutrition for dairy cattle, Virtus Nutrition precisely formulates and manufactures innovative dairy feed ingredients that are proven to drive significant improvements in production efficiency and reproductive performance.  Virtus Nutrition collaborates with leading industry researchers to improve the understanding of fatty acids in the diet, develops innovative products, and manufactures them to the tightest specifications to optimize their powerful results.  For more information about Virtus Nutrition, please visit the website at

About Feeding America

Feeding America’s mission is to feed America’s hungry through a nationwide network of member food banks and engage our country in the fight to end hunger.


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