Jeff Wilkerson, a long-time industry expert in livestock sales and marketing, has announced today a new independent venture under the company name Wilkerson Solutions. Wilkerson Solutions offers a variety of business consulting services, all with the goal of assisting start-up companies and established businesses rooted in animal agriculture to develop product positioning, identify market entry points and expand their share of voice.
“Animal agriculture continues to grow, thrive and evolve, and I’m excited to have a role in helping companies at the intersection of identified market needs and new innovation,” says Wilkerson. “My industry knowledge, matched with my passion and proven success, will help drive business for companies with a variety of needs and goals.”
Wilkerson Solutions was developed after 25 years of experience that spans both technical sales and marketing roles. Wilkerson brings proven success in marketing amino acids, bypass fat, trace minerals, yeast-based products, mycotoxin binders, enzymes and anionic salts.
Most recently Wilkerson spent 6 years as a ruminant account manager for Arm & Hammer Animal Nutrition, establishing the company as a marker leader across multiple product categories in the south central United States. In this role he also grew regional distribution sales and introduced multiple new products into the marketplace, building important relationships throughout the animal nutrition and health channels. Wilkerson has also held positions with Novus International and Alltech.