DFW kicks off campaign by sharing multiple TV spots featuring milk, dairy and our farmers
Dairy Farmers of Wisconsin (DFW) has an important message for consumers and food industry: dairy farmers are here for you.
In these unprecedented times, we launched a media campaign with a similar name, “Here For You.” The campaign reminds Wisconsinites that farmers are still working to provide milk and other nutritious and delicious dairy products to communities during this challenging time. We kicked off the campaign by sharing multiple TV spots featuring milk, dairy and our farmers on television stations across the state. We also developed and are airing 30-second videos across our social and digital channels, connected TVs (e.g., Roku) and YouTube ads. “Here For You” is designed to build trust in dairy products and dairy farmers, and targets consumers flocking to media sites to get news of the COVID-19 crisis.
Ninety-four percent of American consumers have milk in their refrigerators. They showed their support for dairy products recently when they cleaned out many of the grocery dairy cases at the first news of a pandemic.
By the end of last week, Secretary-designee Randy Romanski of the state’s Department of Agriculture, WCMA, and other Wisconsin agriculture industry partners endorsed the idea and sent letters to Secretary Sonny Purdue of the United States Department of Agriculture.
DFW and our partners will continue to support farmers with resources, including an up-to-date COVID-19 safety guide on our website.