Checkoff Support Helps McDonald’s Launch Reformulated Chocolate Milk

Dairy Management Inc.

Support from dairy checkoff food scientists has helped McDonald’s USA produce a reduced-sugar, low-fat chocolate milk that will be unveiled nationwide in January.

The new formulation has 25 percent less sugar than McDonald’s previous chocolate milk and is no longer a fat-free product.

Dairy Management Inc. (DMI), which manages the national dairy checkoff, has had a partnership with McDonald’s since 2009. DMI provided on-site support from food scientists and other resources and worked closely with the McDonald’s team to create the final product.

“Chocolate milk has been a longtime customer favorite at McDonald’s and U.S. dairy farmers are glad to see the chain roll out a great-tasting chocolate milk that has even more nutritional benefits than previously,” said Pennsylvania dairy farmer Marilyn Hershey, who serves as chair of DMI. “This is a great example of a foodservice leader listening and responding to customer demand. It also benefits dairy farmers because McDonald’s will offer an improved milk product to millions of customers, which could lead to similar changes at other restaurants.”

About Dairy Management Inc.

Dairy Management Inc.™ (DMI) is funded by America’s nearly 37,000 dairy farmers, as well as dairy importers. Created to help increase sales and demand for dairy products, DMI and its related organizations work to increase demand for dairy through research, education and innovation, and to maintain confidence in dairy foods, farms and businesses. DMI manages National Dairy Council and the American Dairy Association, and founded the U.S. Dairy Export Council, and the Innovation Center for U.S. Dairy.

 

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