Despite these challenging times, a glass of milk remains as relevant as ever
Retail dairy purchases, which jumped at the pandemic’s beginning, have remained elevated throughout the year.
With more meals being prepared at home, dairy has provided comfort in uncomfortable times. Baking went better with butter. Coffee was complemented with real dairy cream or half-and-half. Milk remained essential to family nutrition.
Milk Consumption Grew During Pandemic
What’s beyond compare is just how much more milk sales grew relative to plant-based during the pandemic – nearly $1 billion in growth compared to less than $400 million for plant-based.
Dairy Beats Plant-Based Growth
True, plant-based posted a larger percentage gain during the pandemic – it always does, because its totals build from a smaller sales base. But in sheer sales growth, plant-based beverages aren’t on the same playing field as milk.
Everyone has a lot going on these days, and little of it is easy. But good news is even more appreciated whenever it can be found, and the consumer embrace of the foods that really matter is a part of the “new normal” that shows signs of becoming … normal. It’s showing some staying power – just like the 24/7, 365-days-a-year dairy industry itself. We remain strong, and ready for what’s ahead. The data backs it up. So does the determination.